Present HR Recommendations in English: An Employer Branding Case

Clarify the client brief

Ask which issue the stakeholder wants addressed. Employer branding can concern different audiences and should not become an unlimited consulting assignment.

Distinguish claim from experience

A promise about the workplace should have evidence. Attractive wording cannot establish that employees actually experience the stated benefit.

Frame a bounded recommendation

Explain the issue, evidence, proposal and limits. Separate a pilot recommendation from a full organisational commitment.

Adapt explanations, not facts

International audiences may need terminology clarified. Adapt language without changing the scope or inventing outcomes.

Work through an original example

A fictional employer wants to claim “unlimited development” but has evidence only of a small mentoring pilot.

The recommendation is to describe the pilot accurately, gather feedback and avoid a broader promise until supported.

Practise, check and try a changed task

Prepare a one-page fictional recommendation with issue, evidence, scope and measure. Include one limitation.

Present it to a partner who asks what has not yet been established. Answer without widening the claim.

• Check the meaning against the original task, rather than rewarding impressive wording alone.
• Keep one concrete observation and one next action; avoid treating a single attempt as a complete assessment.

Continue with focused practice

Use the exercise to identify the kind of feedback you need. The HR English programme page describes the current learning format and practice. Compare its syllabus with your own task, starting level and available time before choosing training. Course participation alone does not establish professional competence or guarantee an outcome.

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